Something so simple on your Facebook Page that it is often overlooked, your name.
How frustrating is it when you are looking for something online that you KNOW is there, but you can’t find it? That just frustrates me. UGH!
People’s search behaviors aren’t just limited to Google. It now runs the gambit on Facebook too, as it has become the ‘one stop shop’ for so many people’s internet activities.
I know it may seem like I’m always talking about this topic but the truth is I do it because it’s such a powerful force. I can’t ‘NOT’ talk about it. But that’s good news for you in marketing your practice on Facebook to get more patients. It’s here to stay. It isn’t going anywhere anytime soon, so I feel it’s important to share marketing strategies with my fellow dentists to help them grow on Facebook.
I spend a lot of time focusing on Facebook specifically designed for dentists because it can be very overwhelming, which is why I developed the Patient Facebook Marketing Machine and Facebook Intensive Events.
Here’s a simple and easy tip I want to share with you specifically that often gets over looked.
While it may super simple, I find that 75% of the time this little thing gets overlooked, even in the practices where dentists know the power Facebook can hold. This tip will take you 5 minutes and it will can make it easier for patients and prospects to find you and that is properly naming your practice’s Facebook page.
Click on the video image below to watch.
When I work with private clients, dentists will submit a Facebook marketing piece for me to review, but when I try to find their actual Facebook page, I can’t. I’m searching all around for the doctor’s name, the name of the practice but nothing comes up.
If I can’t find your page that means your patients and prospective patients can’t either. It’s just like a phone number. Would you have an unlisted business phone number? No, because then no one could find it to call your office. The same thing applies here, if patients can’t find your page easily, what is the point of having one? Don’t make it hard for people to find you.
Which is why I made the short video for you above where I give you tips on what to properly name your page so that your patients can find you, even for practices with multiple doctors, and how to do it. So take a few minutes to see my tip that I am sharing because I care about your success and growth.
In this video, you’ll learn about:
- A Facebook marketing strategy for dentists
- Something that is so simple it is often overlooked
- How to properly name your Facebook page