Interview with Dr. Kelly Brown

Interview with Dr. Kelly Brown

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  [February 28th, 2020] by Dr. Ginger Bratzel Episode #6:  [Interview with Dr. Kelly Brown] At one of my recent coaching days for my private clients, I asked someone that I know is a Master of building practices and being successful to come in. Dr. Kelly Brown of Custom Dental Kelly is honest, approachable, and straight forward.  Those traits are in his DNA.  And he really invests in people which in turn means they turn around and believe in him and his dream. I’ve had the unique honor of working in and with his company, Custom Dental, so I’ve seen it from several angles.  Plus Kelly and I have heavy conversations about playing a bigger game in your business and personal life. (more…)
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2nd Chances with Patients to Increase Case Acceptance

2nd Chances with Patients to Increase Case Acceptance

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  [February 21st, 2020] by Dr. Ginger Bratzel Episode #5:  [2nd Chances with Patients to Increase Case Acceptance] It is important to build relationships with your patients. If you invest time and effort in the patients you already have, this will help build loyalty and create lifelong patients. Patients aren’t disposable razors. You don’t just use them, throw them out and get new ones. But sometimes, you don’t get it right on the first visit and a patient doesn’t accept treatment. If you’re lucky enough and the patient gives you a second chance, this is your chance to do something better than last time. Case acceptance is like a journey. And it starts well before you present a treatment plan to a patient.  When a patient says no, there is…
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Gold mine in your office

Gold mine in your office

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  [February 14th, 2020] by Dr. Ginger Bratzel Episode #4:  [Gold Mine In Your Office] Everyone always wants a step by step process to success. Unfortunately, there isn’t a perfect recipe. Building a business can be messy and frustrating, but it’s a beautiful journey with peaks and valleys along the way. Creating stability can be a challenge. After observing several practices over the years, I have come to the conclusion that the most stable practices are the ones that focus on patients within their own office, not the shiny new objects. Don’t try to replace patients. Take the time to build those relationships and get your patients to come back. They will need maintenance for the rest of their life. You’re never done with the dentist. Things wear out over…
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Not Going Well With Your Hygienist

Not Going Well With Your Hygienist

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  [February 7th, 2020] by Dr. Ginger Bratzel Episode #3:  [Not Going Well With Your Hygienist] Now, before I start getting hate mail from the hygienists around the world... This is a bit of a touchy subject. I’m not bashing hygienists. Not a hygienist hater, I’m a hygienist lover in fact! In fact, I’m married to a hygienist. My husband, Ron, has been a hygienist for 20 years. He’s been along for the ride since the beginning and helped me when I purchased my dental practice. We inherited an office manager with the practice and she wasn’t on board with the changes and decided to leave. He was supposed to help for just 2 weeks in the office to help get things straightened up and it turned into forever! But…
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