Tag: dental patient

[AUGUST 21, 2020] by Dr. Ginger Bratzel Episode 29:  [3 Actionable Quick Tips to Harvest Results In Your Dental Practice] Want to work on rebuilding the framework to support your growth (and give you protection in case things go south again in a hurry)? This week’s episode “Dental Mental” podcast is all about A-C-T-I-O-N with small seeds you can plant now and harvest when you need it. August is slowing down for many practices and September is looking very holy for offices.  (I share more details as to why on the podcast.) Use these 3 tips to create traction.  And with all three combined, they cost less than a $1 to do. 3 quick tips to help you harvest results. I’ve tried all 3 myself and they all work amazingly…

[August 14, 2020] by Dr. Ginger Bratzel Episode 28:  [Attracting Patients Who Can Pay] There is no disputing that things are waaaaaayyyy different now. And no matter what, we can’t go back to where things were before March. If it seems like things that used to work well for you aren’t anymore, you’re not crazy. On this week’s podcast, we cover the 4 biggest things that have changed with patient interaction (and not one of them is related to PPE!) so you can be aware and adapt. Listen to this week’s episode as we dive deeper into these 4 areas and how you approach the situation differently: The enormous size and the number of people that have been impacted to create an exponential effect Mental Baggage- the internalization of the situation has…

[August 8, 2020] by Dr. Ginger Bratzel Episode 27:  [PUTTING ACTION INTO YOUR DENTAL MARKETING]   I have an ad from a restaurant I’ve always wanted to try sticking to my fridge with a tooth-shaped magnet.  (I’m a dentist, right?  What else would my magnets be shaped like?) I’ve heard great things about this place.  I’ve had several friends rave about the experience.  I even drive by it ALL the time. Guess how long that ad has been stuck to my fridge with the tooth-shaped magnet? At least two years!  (Don’t judge me by my frig clutter.) Here’s the deal-e-o, I want to go there I have no issues with the cost to dine with them It’s conveniently located for me I dine with other restaurants in that same class…

[July 31, 2020] by Dr. Ginger Bratzel Episode #26:  [WHAT'S IN IT FOR YOUR DENTAL PATIENT] I have teenagers at home.  But they sometimes (okay, MOST of the time) act more like 2-year-olds with short attention spans. You would think they have progressed past the stage of me having to remind them what they need to do.  But they don’t. I scream at them every day and they continue to stare blankly at their phones. The issue with my teenagers has more to do with a mistake in my thinking vs theirs.   To motivate anyone, you need to find the proverbial carrot to hang off the stick to get them where they need to go. And truth be told, it’s not a trait exclusive to teenagers rather all humans have it. …