The value that just one patient can have in your practice.
A lot of my tips and strategies focus on one primary topic – attracting and keeping more patients. But I wanted to zoom way in on that in this week’s topic and really break down the value of just one patient.
A lot of times, even if you are doing a really great job of bringing in new patients, there is a bigger issue being over looked. You might have new patients coming in the front door, but your existing patients are slipping out the back without anyone noticing.
Now you may say, “Oh, they never accepted any care and weren’t spending much money with us anyway.” But that is where I want to point out the value of having a lifetime patient.
Click on the video image below to watch.
If a patient doesn’t accept treatment from you at this moment, at some point in their lifetime, they will accept some level of care. And if spent the time to educate them, market to them, present the options, and they leave, then you will have done all the work for someone else. They will have that care done down the road at someone else’s office.
I want you to look at it like going to your favorite restaurant and getting your favorite waiter. When you come in, they already know who you are and what you want. Your long time patients should get that same treatment. Talk to them like friend and know things about them, ‘Hi Susan, how was the vacation with Tom and the kids?’
These type of small gestures can go a long way. And even better, your good patients will clone themselves because they will refer their friends and family.
In this video, you’ll learn about:
- The value of just one patient
- Good patients multiply themselves
- Everyone will need care eventually