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Are You Taking Non-Dental CE Education?

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how investing time in different kinds of CE courses can help you grow your practice. Have you ever thought about investing your time and resources in non-dental CE courses to create the foundation for growing your practice? We all know the importance of keeping up with dental education for our patient care and maintain our dental license, but too many people only focus on one aspect of CE education.   Successful business people, not just dentists, spend time learning from others. In fact, one of the most valuable ways you can rapidly expand your business is by investing in business and personal learning.   One of the largest marks of a successful businessperson is mindset. It is 20% of the puzzle that separates successful people from the herd. You want to study with…
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Having Checks and Balances For Your Patient Attraction

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how using a system of checks and balances can help you run your practice smoothly.   Building checks and balances in your patient attraction plan is essential to create the foundation for growing your practice.    Checks and balances exist in all other areas of your practice. You have systems for collections, insurance filing, ordering supplies, and tray set up.    When it comes to the area of dental marketing, I find that they are nonexistent most of the time. This can often creates issues when it comes to growing the practice. Click on the video image below to watch. Here are some tips to help you create a checks and balance system in your own practice: The first item necessary is a marketing calendar. This will allow…
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Grow Your Dental Practice By Attending Live Events

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about what to do and how to be prepared when attending live events that benefit your practice. We all know the importance of attending live dental events and trainings as part of our continuing education, but it is also important to have a plan going into the event so you are sure to get the most out of your experience.   The most important investment you can make is in yourself. Click on the video image below to watch. So to get the most out of any live training event (either dental continuing education or practice development), I want to offer you a checklist to make sure you get the most out of your time and your investment.   Always come prepared- make sure you are…
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Growing Your Practice With Patient-Friendly Hours

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how having hours that are more appealing to potential patients will more effectively draw them into your office. Traditionally, in dentistry, dental offices are open from 8am to 5pm, four days a week, with Friday off. That model has worked for many years, but how about having a practice that also offers patient-friendly hours?   People have complex schedules now, and they are often already looking for an excuse (even subconsciously) for not coming to the dentist. If they can’t find a time that works for them, then they put it off and don’t schedule, or worse…cancel an appointment last minute that they weren’t really committed to.   By being accessible to their needs, you will align your practice with their tendencies and attract more patients to…
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