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Lessons From Disney: Getting Sponsors To Help Attract Patients

Lessons From Disney: Getting Sponsors To Help Attract Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Getting sponsors to help attract more patients to your dental practice. I have another dental marketing tip to share with you this week for my special series as I’m on location a Disneyland and the D23 Expo (Disney’s Official Fan Club Convention). I am an avid fan of Disney for many reasons and one of those is because they do such a great job on the business and marketing side of things. In addition to the shear time, planning, and money that goes into producing such a convention, they also had many surprise A-list guests and tons of giveaways. I know you have probably attended plenty of conventions yourself and can only imagine the work and cost that goes into producing something like that. So the marketing strategy I want…
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Lessons From Disney: Teasing Your Dental Patients

Lessons From Disney: Teasing Your Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Teasing Your Patients To Build Excitement and Anticipation. I’m coming to you from location for my special series: Business Lessons from Disney, where I recently visited Disneyland and the D23 Expo (Disney’s Official Fan Club Convention). I’m finding business tips from Disney that can easily be incorporated into your dental practice to help you get more patients and keep your schedule full. The D23 Expo is a convention exclusively for members of the Disney fan club that is held every two years. Tickets go on sale a year in advance, and sale out almost immediately. And the kicker is the purchasers aren’t told a single detail about the event before purchasing besides when and where it is. You don’t get an agenda, a list of scheduled presenters, or what exhibitors…
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Business Lessons From Disney: Using Your Senses To Attract More Patients

Business Lessons From Disney: Using Your Senses To Attract More Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Instinctively humans rely on their senses so make sure your office isn't negatively affecting their first impression. I’m coming you to live from Disneyland where I recently attended the D23 Expo. As we were entering the park one morning, I got inspired to grab my camera right there on Main Street and send you a message. So I decided to shoot a special series: Business Lessons from Disney. By applying their business strategies you can get more patients, keep more patients, and increase your production. If you’ve ever visited a Disney park you know you have to walk Main Street to get into the park. Where they are exciting all of your senses, sight, touch, sound, and smell to hype up your experience for what is coming. The music is…
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Establishing Business Relationships

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Get more patients by building a relationship with specific local businesses. I have gotten this question several times recently so I wanted to share this dental office marketing tip with you. It’s ‘how do I get more patients from local businesses?’, namely by targeting a specific company? So I have a direct marketing strategy to share with you to make this process super easy. It’s almost cut and paste. Before you even get started, I want to be clear on the intentions. You aren’t targeting the business. You are targeting the people of the business: real human beings with real emotions and needs. It’s more like creating a relationship with the great people in that business not the business itself. It is relationship focused, not business focused. Think of this…
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