The Myth Of Knowing Your Customers

The Myth Of Knowing Your Customers

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Do you genuinely know your patients or do you know what their internet persona wants you to know?   In the information age we are living in, we have access to things like never before.  And social media makes it even easier to connect with prospects and patients in ways we never imagined possible. But I want to know, do you really know your customers and patients?  Not just their social media persona and from the brief interaction in your business. We all have the world at our fingertips with our phones and tablets, but it almost gives us a false illusion that we know more than do. While technology and everything it has to offer is great, trust me, in my business I have to fully embrace all things…
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