There Is A Big Difference Between Features And Benefits

There Is A Big Difference Between Features And Benefits

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Two simple words that seem very similar but are actually very different when it comes to talking to your customers.   It’s been my experience that anytime I’ve encountered a business owner that isn’t happy with their numbers or their production; it isn’t by lack of expertise in their field.  All the dentists I’ve met are really good at dentistry.  They are skilled professionals who really know their stuff but for some reason they are having a hard time conveying it to their patients to get them in the door. It’s most likely because you haven’t explained the benefits to choosing you or your recommended services in a way they care about or understand.  So I want to give you two little words that will give your marketing message power…
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One Type Of Marketing Campaign That Will Always Grab Your Customers’ Attention

One Type Of Marketing Campaign That Will Always Grab Your Customers’ Attention

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
One type of marketing your customers will never grow tired of because it is always fresh and new.   There is so much you can say about marketing and its purpose.  But one thing never changes and that’s the primary reason you’re doing it.  It’s to get your business out there and connect with your audience. But just because marketing is important to you, it isn’t important to your prospect unless you find a way to convey it to them that matters. I’m going to give you one marketing strategy that will do just that.  It will make your business stand out from the crowd and get the attention of your patients and customers. It’s event-based marketing.  Meaning you have a time sensitive reason for doing it. Let’s say for…
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The Biggest Difference Between An Ad and A Campaign

The Biggest Difference Between An Ad and A Campaign

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Ads and campaigns are not one in the same, which one should you be focusing on?   There are two marketing terms that I often hear used interchangeably, that in reality, they mean very different things.  And that confusion leads to getting poor results because you’re not clear on the real objective. I’m talking about an ‘ad’ versus a ‘campaign’.  They might seem like they mean the same thing but actually aren’t. An ad is a single marketing piece, a onetime thing.  You run a single ad in the newspaper.  And oftentimes when I begin to hear the age old ‘marketing doesn’t work’ is after someone has ran 5 separate ads somewhere with no plan, direction, or follow through that yielded no results. So let’s talk about what a campaign…
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Putting A Dollar Figure On Your Marketing Budget

Putting A Dollar Figure On Your Marketing Budget

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Figuring out how to budget your marketing expenses, including how often and how much.   How much money should I allow in my budget for marketing? I bet almost any business owner has asked themselves that question at some point, and for many you’re constantly pondering on it. When you’re running a business most of your expenses are a determined number.  Your rent or mortgage is a set amount each month, paying your employees is a determined amount.  But when it comes to marketing it can be hard to come up with a dollar figure.  I totally get it. That’s why I wanted to share some insight with you to help you frame that question a little better to come to a conclusion. Getting answers to questions like this can…
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