by

People Are Looking At Your Cosmetic Practice Online Presence Like It’s A Internet Dating Site

Blog Articles-Weekly Training
We recently sold our home for a change of pace.  But we didn't go searching for a new home until the old one closed first to avoid getting stuck with 2 mortgages. We had a buffer of a few months after our house closed before we had to be out of it so we didn't end up on the street. Once the house closed, we were in full blown buyers-mode trying to find our next dream house.  And like most of you, I suspect, our first tool was the internet. I have taught my clients for years, when someone is searching for  "My Town Name" plus "Your Service/Product", they are a serious prospect and it is your opportunity to capture their attention.  So what you do to make sure you…
Read More
by

Impact Of Phone Skills On Your Cosmetic Practice

Blog Articles-Weekly Training
I shake my head when I see, or rather hear, someone blow it over the phone from poor verbal skills when I am evaluating cosmetic surgery or cosmetic dentistry practice. I imagine a business owner writing a check for all his cosmetic marketing, meeting with consultants to plan it, and the hours he spends reviewing it all to get it just right.  And then at the bottom of all his advertisements, he puts his call to action with his phone number waiting for the phone to ring and the cosmetic new patient to rush in. All his efforts are shot when a new patient actually calls that number, and the team member on the other side of the phone picks it up and opens her mouth. Everything the owner worked…
Read More
by No Comments

Dealing With Cosmetic Patients! Dream or Total Nightmare?

Blog Articles-Weekly Training
  The lifeblood of any cosmetic surgery or cosmetic dentistry practice is patients.  Without them, there is no need for our services! But being in the ‘actual people business’ brings unique challenges that those in online sales or even retail can’t understand and appreciate. Challenges in delivery cosmetic health care are in three areas. 1. Of course having the technical skills and equipment to perform treatment safely and effectively.  Have had the latest training?  Is your equipment  and facility modern and up to date. 2. Managing the patient and her emotions.  Do you clearly know her expectations and are they obtainable?  What fears and phobias does she have about treatment?  Is she afraid of needles?  Can you make her comfortable? 3. Finesse.  How do you help cosmetic patients  come to…
Read More
by

Local Search Engine Marketing for Cosmetic Practices

Video Resources
  This is Part 3 of 3 How to Get More New Local Patients Learn how to get more new local cosmetic patients for your cosmetic surgery or cosmetic dental practice. Identify how to properly use the internet effectively to go where the new patients are looking Find out which patients are just looking and who is ready to come in now Learn how to differentiate yourself from your competitors  Create a 'relationship' with prospects earlier and make sure they chose your practice for their cosmetic needs
Read More
by

Get Results From Your Local Dental Practice Marketing

Video Resources
This is Part 2 of 3 How to Get More New Local Patients Learn how to get more new local cosmetic patients for your  cosmetic dental practice. Identify how to properly use the internet effectively to go where the new patients are looking Find out which patients are just looking and who is ready to come in now Learn how to differentiate yourself from your competitors Create a 'relationship' with prospects earlier and make sure they chose your practice for their cosmetic dental needs 
Read More