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Impact Of Phone Skills On Your Cosmetic Practice

Blog Articles-Weekly Training
I shake my head when I see, or rather hear, someone blow it over the phone from poor verbal skills when I am evaluating cosmetic surgery or cosmetic dentistry practice. I imagine a business owner writing a check for all his cosmetic marketing, meeting with consultants to plan it, and the hours he spends reviewing it all to get it just right.  And then at the bottom of all his advertisements, he puts his call to action with his phone number waiting for the phone to ring and the cosmetic new patient to rush in. All his efforts are shot when a new patient actually calls that number, and the team member on the other side of the phone picks it up and opens her mouth. Everything the owner worked…
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Dealing With Cosmetic Patients! Dream or Total Nightmare?

Blog Articles-Weekly Training
  The lifeblood of any cosmetic surgery or cosmetic dentistry practice is patients.  Without them, there is no need for our services! But being in the ‘actual people business’ brings unique challenges that those in online sales or even retail can’t understand and appreciate. Challenges in delivery cosmetic health care are in three areas. 1. Of course having the technical skills and equipment to perform treatment safely and effectively.  Have had the latest training?  Is your equipment  and facility modern and up to date. 2. Managing the patient and her emotions.  Do you clearly know her expectations and are they obtainable?  What fears and phobias does she have about treatment?  Is she afraid of needles?  Can you make her comfortable? 3. Finesse.  How do you help cosmetic patients  come to…
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Local Search Engine Marketing for Cosmetic Practices

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  This is Part 3 of 3 How to Get More New Local Patients Learn how to get more new local cosmetic patients for your cosmetic surgery or cosmetic dental practice. Identify how to properly use the internet effectively to go where the new patients are looking Find out which patients are just looking and who is ready to come in now Learn how to differentiate yourself from your competitors  Create a 'relationship' with prospects earlier and make sure they chose your practice for their cosmetic needs
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What Is A New Cosmetic Patient Worth and What Are You Willing To Do To Get Your Next One?

Blog Articles-Weekly Training
“People will pay for what they want more often than they are willing to pay for what they need   New cosmetic patients are part of a healthy practice.  Normal attrition occurs when patients move or complete care and move to maintenance therapy out of the reconstruction phase.   Marketing can be expensive and unfortunately, most practices don’t monitor their return on investment.   With goals and controls, marketing can be a productive means for capturing new cosmetic patients.   But without monitors and accountability, marketing can be a money pit never to return what you spent!   Here’s two real scenarios to illustrate that:   1.  Dr. X in a suburb of Chicago spent $17,000/month on cosmetic surgery marketing.  He believed the investment to be ‘the best in his area’ was…
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