Focus For Your Cosmetic Practice
Where should you be spending your time and attention in your dental practice that will directly control your level of results? I was recently cleaning out my personal home office, the place where I create most of my dental marketing campaigns for clients as well as myself, do my phone consultation, and plan. I have an extensive ‘swipe file’ of marketing pieces, campaigns, ideas, and general inspiration material to give me a head start when I go to create a marketing piece for a cosmetic dentist or cosmetic surgeon. These pieces are my originals as well as many from other niches and medias that I feel have interesting components that will work will for future campaigns. Over the years, the swipe file has grown from a single file cabinet to a bookshelf…