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“Hearing with Your Eyes” to Improve the Patient’s Experience and Increase Case Acceptance

Blog Articles-Weekly Training
You did great in school. You have excellent skills. You have a modern, equipped office. You might have even dropped a bundle on marketing. But you still haven’t gotten the results you wanted out of your  cosmetic practice. I’ve got some good news, and some bad news. The bad news first, you’re a doctor.   By definition your only intentions are to improve people’s lives.  You’re here to help.  But that’s not what the public perceives.  Stereotypes, as much as we have worked as a professional to change them, still persist and aren’t going away any time sooner.  There’s no debating it, patients might trust us, but they don’t necessarily like us.   Reality is:  It’s better to be liked by the people who give us money than trusted any…
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Cost Conscious Marketing? Consider the Role of Social Media

Blog Articles-Weekly Training, Uncategorized
People are always asking me what marketing and systems I use in my own business.   And once they have met me or have followed me for a while, the question changes to HOW I came up with these ideas.   As much I wish I could claim it was spontaneous brilliance, I owe it to how much information I take in. I read constantly in all aspects of business and marketing. I subscribe to several insider publications, read other service organization journals (I’m hot and heavy into carpet cleaners, right now.  And I have picked several great tips for my business as well as for my clients.)     I collect almost every piece of ‘junk mail’ that comes across my desk to evaluate how it might be something I would…
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Focus For Your Cosmetic Practice

Blog Articles-Weekly Training
Where should you be spending your time and attention in your dental practice that will directly control your level of results? I was recently cleaning out my personal home office, the place where I create most of my dental marketing campaigns for clients as well as myself, do my phone consultation, and plan.  I have an extensive ‘swipe file’ of marketing pieces, campaigns, ideas, and general inspiration material to give me a head start when I go to create a marketing piece for a cosmetic dentist or cosmetic surgeon.  These pieces are my originals as well as many from other niches and medias that I feel have interesting components that will work will for future campaigns. Over the years, the swipe file has grown from a single file cabinet to a bookshelf…
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