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“Hearing with Your Eyes” to Improve the Patient’s Experience and Increase Case Acceptance

Blog Articles-Weekly Training
You did great in school. You have excellent skills. You have a modern, equipped office. You might have even dropped a bundle on marketing. But you still haven’t gotten the results you wanted out of your  cosmetic practice. I’ve got some good news, and some bad news. The bad news first, you’re a doctor.   By definition your only intentions are to improve people’s lives.  You’re here to help.  But that’s not what the public perceives.  Stereotypes, as much as we have worked as a professional to change them, still persist and aren’t going away any time sooner.  There’s no debating it, patients might trust us, but they don’t necessarily like us.   Reality is:  It’s better to be liked by the people who give us money than trusted any…
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Impact Of Phone Skills On Your Cosmetic Practice

Blog Articles-Weekly Training
I shake my head when I see, or rather hear, someone blow it over the phone from poor verbal skills when I am evaluating cosmetic surgery or cosmetic dentistry practice. I imagine a business owner writing a check for all his cosmetic marketing, meeting with consultants to plan it, and the hours he spends reviewing it all to get it just right.  And then at the bottom of all his advertisements, he puts his call to action with his phone number waiting for the phone to ring and the cosmetic new patient to rush in. All his efforts are shot when a new patient actually calls that number, and the team member on the other side of the phone picks it up and opens her mouth. Everything the owner worked…
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Profits of Dental Services…It’s In the Marketing

Blog Articles-Weekly Training
Hello Doctor,   I’m Dr. Ginger Bratzel and for over 17 years, I have been in private practice to offer cosmetic and niche specific dental services to my patients.  But now and for the past 7+ years, I have also worked with doctors and their teams all over the country, in all aspects of healthcare services, to help them to improve their practices and provide better care for their patients as well!   I saw first hand, from own personal experience and initial struggle to be profitable.  And I continue to see in office around the country, being a great doctor with an excellent education is not enough to insure success.   The current struggle offices are facings are to create and maintain success.  Challenges we are all facing with…
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