How To Use Clarity In The Offer To Attract Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about The Offer, something that can be used to attract more dental patients for your practice.   We have talked about how all marketing pieces have an offer to pull patients in, and also the importance of thinking about what’s in it for the patient.  I’ve seen all kinds of offers come across my desk, and I have to commend people who even make an offer because so few actually do.  Almost all of the time, the offer lacks clarity.  It’s just a ‘something’, when it needs to be concise and clear to appeal to your ideal, targeted patients for that marketing piece.  Who is your ideal patient and why would they be interested in your services?  Why do they need you in the first place? …
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