community Archives - Dr. Ginger Bratzel

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Fixer-Upper Dental Practice Horror Stories

by Dr. Ginger Bratzel [Fixer-Upper Dental Practice Horror Stories] I got asked this week a question about my early entry into my practice. And so if you don't know my story, I bought a failing practice in my hometown with every intention of fixing it up. I knew that going in I knew had some issues. But some of the issues were so ridiculous that they're almost humorous to talk about now. Everything in the office was still on paper: paper charts, paper schedules, paper Ledgers. When I was looking at the schedule, blocking it for productivity, I noticed 2 pm to 4 pm was marked out every day in Sharpie. You couldn't even write somebody. “What is this?” And they said, “Oh, that's happy hour.” If you don't…

Turning Good Karma Into Marketing To Attract Prospects

Blog Articles-Weekly Training

by Dr. Ginger Bratzel [Turning Good Karma Into Marketing To Attract Prospects] Marketing is not just one ad. It’s a whole system with a starting intention, a strategic plan, and a series of event that leads to a desired action. For this Marketing Makeover Minute, we're going to talk about a particular marketing example from an orthodontics office that I think a lot of you with small businesses in a local community can appreciate. It starts with a good understanding of your ideal customer, where they hang out, and how to get their attention. By focusing in on that, you’re not marketing to everybody. You really dial it down. If you have a message if you do a specific service for a certain type of person, or clientele or…

Finding Holes of Oppportunity

Finding missing holes of opportunity within the parameters of your dental practice and your local community. EVERY practice is focused on getting more new patients. But…did you know there is great opportunity to be found right under your nose within your existing patient pool? Internal growth opportunity within your practice is vital to a healthy practice structure. We can easily overlook some of the best gold mines because we don’t know where to look. By identifying services and offers within your existing practice that match the wants and needs of your patient pool, you can present more of those services to people who already know and like you. These are called “Holes of Opportunity” and they aren’t limited to just dental services. If you have a group of patients…

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