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Turning Good Karma Into Marketing To Attract Prospects

Turning Good Karma Into Marketing To Attract Prospects

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Turning Good Karma Into Marketing To Attract Prospects]  Marketing is not just one ad.  It’s a whole system with a starting intention, a strategic plan, and a series of event that leads to a desired action. For this Marketing Makeover Minute, we're going to talk about a particular marketing example from an orthodontics office that I think a lot of you with small businesses in a local community can appreciate. It starts with a good understanding of your ideal customer, where they hang out, and how to get their attention. By focusing in on that, you’re not marketing to everybody.  You really dial it down. If you have a message if you do a specific service for a certain type of person, or clientele or…
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Be A Community Leader…Not Just A Dentist

Be A Community Leader…Not Just A Dentist

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses the role and responsibility as a dentist to be a good leader of your community in good times and in bad. During the next 6 weeks I will bring you a series that will help you grow your practice, have a better life and achieve all the goals that you want to do. I titled this series as “Six C’s of Growing Your Business”. The first “C” that I want to share to you today is “COMPASSION and COMMUNITY” because those C’s go together. Recently, our news has been rocked by tragic events that have traumatized our nation as well as our communities. With all the things that have happened recently, we have to be aware how we can reach out to those people. According to surveys, dentists…
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