Branding Like Coca Cola…is that a good idea?

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
You don't need to have a museum in your name to make your patients remember you When most people think of marketing, they think of fancy logos and commercial ads. While part of that is true especially when we are discussing branding, it isn’t feasible for the average dental practice to follow this path. I wanted to switch things up a little so instead of shooting in the studio, I am live from Atlanta in this week’s video assignment. I am standing in front of the World Of Coca-Cola Museum in Atlanta, Georgia. If you know anything about me personally you probably know I am an avid Coke fan and collector. It goes all the way back to my childhood and feels like home to me. I really enjoyed walking…
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Using The Element Of Surprise

Using The Element Of Surprise

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
A business lesson from Coke that will help create lasting memories with your patients that will keep them coming back to you. Whenever I’m in Atlanta I always make a point to visit the World Of Coke, and since I was here for the Hinman Dental Meeting naturally I paid them another visit.  So I am continuing my ‘on the road’ momentum from my second favorite place on Earth, next to Disneyland of course. I love watching Coke’s marketing strategies.  They are very good at portraying a certain image and being very passionate about putting the ‘you’ (the customer) in their success formula.  So I have another example from them you can easily incorporate in your practice to help you get and keep more patients courtesy of Coca-Cola. I came…
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Use Your Biggest Asset to Market Your Dental Practice – Yourself

Blog Articles-Weekly Training, Video Resources
Tips on How to Market Your Dental Practice Effectively Be Human One of my passions is collecting Coca-Cola memorabilia. And one of my favorite pieces is a 1947 Coca-Cola 10-foot tall sign that came from a Coca-Cola bottling plant in Raton, New Mexico. It had been there for 50 plus years and it was just in the right place where the sun couldn’t fade it out and it was semi-protected to preserve it for all this time. I finally got somewhere big enough to permanently display it in my new shop and we enjoy sharing it now. It’s made up of a two- piece panel and it’s so large and it’s really hard to manage.   You can understand why my husband is so happy to have it up on display……
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