“Hearing with Your Eyes” to Improve the Patient’s Experience and Increase Case Acceptance

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You did great in school. You have excellent skills. You have a modern, equipped office. You might have even dropped a bundle on marketing. But you still haven’t gotten the results you wanted out of your  cosmetic practice. I’ve got some good news, and some bad news. The bad news first, you’re a doctor.   By definition your only intentions are to improve people’s lives.  You’re here to help.  But that’s not what the public perceives.  Stereotypes, as much as we have worked as a professional to change them, still persist and aren’t going away any time sooner.  There’s no debating it, patients might trust us, but they don’t necessarily like us.   Reality is:  It’s better to be liked by the people who give us money than trusted any…
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People Are Looking At Your Cosmetic Practice Online Presence Like It’s A Internet Dating Site

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We recently sold our home for a change of pace.  But we didn't go searching for a new home until the old one closed first to avoid getting stuck with 2 mortgages. We had a buffer of a few months after our house closed before we had to be out of it so we didn't end up on the street. Once the house closed, we were in full blown buyers-mode trying to find our next dream house.  And like most of you, I suspect, our first tool was the internet. I have taught my clients for years, when someone is searching for  "My Town Name" plus "Your Service/Product", they are a serious prospect and it is your opportunity to capture their attention.  So what you do to make sure you…
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