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Bundling Services To Match Clients’ Needs

Bundling Services To Match Clients’ Needs

Blog Articles-Weekly Training
by Dr. Ginger Bratzel  [Bundling Services To Match Clients’ Needs  I'm coming to you today in this training video to talk to you about one of our system and how to use it to handle the shift in life with everything that's going on right now. I’m going to teach you a framework today that you can use in the current situation and have it as a tool to use over and over in the future, as needed. HOW PEOPLE ARE WIRED For the brain, when it sees an easy decision versus a harder decision, it will flow the easy way. Bundling groups of benefits together makes it easier to process. You see it all the time. There are meal bundles, appliance bundles, vacation bundles...you name it.   With the bundle framework system,…
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Lessons For Dental Practices From The Kennedy Barbershop Chain

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about how to create a unique experience to draw in your target patients. I want to share an interesting business model that smart dentists like you can take a look at and adapt for use in your own practice, regardless what type of practice you have. You see, within every practice, there are untapped opportunities that are missed because most of your daily focus is on just working in the office and nowhere else. All too often in dentistry, we only look within the dental profession to see what everyone else is doing, when in fact, we should be looking at every smart business, regardless of the niche as well.   On a recent trip to Florida, I visited such a business; it was Kennedy’s Barbershop chain. Kennedy’s…
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