Lessons From Disney: Teasing Your Dental Patients
Teasing Your Patients To Build Excitement and Anticipation. I’m coming to you from location for my special series: Business Lessons from Disney, where I recently visited Disneyland and the D23 Expo (Disney’s Official Fan Club Convention). I’m finding business tips from Disney that can easily be incorporated into your dental practice to help you get more patients and keep your schedule full. The D23 Expo is a convention exclusively for members of the Disney fan club that is held every two years. Tickets go on sale a year in advance, and sale out almost immediately. And the kicker is the purchasers aren’t told a single detail about the event before purchasing besides when and where it is. You don’t get an agenda, a list of scheduled presenters, or what exhibitors…