Sharing Your Name With The World

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Put your dental practice name in every hand walking down the street.   For many dental practices, promotional items are a part of their marketing arsenal in brand building. These can be valuable additions so I wanted to share some tips with you to get more out of them, make them affordable to use, and give you my recommended resource to simplify the process. Here’s an interview I did with Second Story Promotions, who offers something really great and unique so I wanted to share it with you. You’ll see how they have positioned themselves to ‘build your brand.” Second Story Promotions is based out of Cedar Rapids, IA but sell their products nationwide. Their company motto is the second thing that grabbed my attention, it’s “If We Brand It,…
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Branding Like Coca Cola…is that a good idea?

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
You don't need to have a museum in your name to make your patients remember you When most people think of marketing, they think of fancy logos and commercial ads. While part of that is true especially when we are discussing branding, it isn’t feasible for the average dental practice to follow this path. I wanted to switch things up a little so instead of shooting in the studio, I am live from Atlanta in this week’s video assignment. I am standing in front of the World Of Coca-Cola Museum in Atlanta, Georgia. If you know anything about me personally you probably know I am an avid Coke fan and collector. It goes all the way back to my childhood and feels like home to me. I really enjoyed walking…
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