Not Using The Silver Bullet

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Dr. Ginger Bratzel talks about ignoring the magic silver bullet, and focusing on the big picture. I get some variation of this question all the time, during live events, phone calls, and private meetings with dentists from all over, so I wanted to share it with you this week. I always get asked, ‘Ginger, what should I be doing right now?  Give me the magic bullet.’ Unfortunately, it isn’t that simple. I wish life were full of short cuts to the prize, but it doesn’t always work out that way.  Those quick, one step actions are called tactics and the problem with them is they give you a limited time frame and a limited reference point to use them for a positive results.  They are cookie cutter answers and are…
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