There are masses of markets that no one is catering to right now. You are missing your big opportunity to thrive by not focusing on them.
Does it feel sometimes like the only way to grow your practice is by focused on landing bigger restorative cases or attracting more affluent patients? Let me share some insight on how you can be profitable by serving a different clientele.
Bigger cases are like the Moby Dick of dentistry. They are fewer and far between, especially right now. Dentistry is a very competitive field. And landing one big case (or two) each month isn’t going to solve all your problems in your dental practice.
There are patients everywhere who need your services. There are people out there who want to give you money but don’t know you exist because you aren’t on their radar. If you are too focused on chasing the big fish, you might be missing out on potential profitable patients.
Look at business models around you. How many businesses cater exclusively to very affluent people? Not that many as you would think. Now look how many are successful by focusing on the underserved mass market, the middle class/lower income?
Consider the Dollar Store or Wal-Mart. Both of these companies are successful and aren’t going out of business any time soon. They have identified a target audience that has money and they are catering to their needs.
Change your focus and open the door to a different clientele.
Evaluate your community. Think about who isn’t being served well now and could benefit from your services. It’s okay not to have to always do the big restorative cases and focus on bread and butter dentistry.
In this week’s video, you’ll learn:
- It isn’t just about the big cases
- How to find the hungry audience
- Change your focus to a different clientele