authenticity Archives - Dr. Ginger Bratzel

Nothing Gets Done Without A Deadline

by Dr. Ginger Bratzel [Nothing Gets Done Without A Deadline] Great to be with you where we talk about business strategies for your service-based business and service provider business. And all week, I've been teasing about the use of deadlines and timing and how important those components are. Deadlines are so important. And I can prove it to you. Without a deadline, nothing gets done. And if you need to write something down, that's the key for you. If we don't have a written down as a deadline, it won't get done. Because there are so many other distractions for our customers or prospects. But when we think about our business, I want you to put this in perspective as a service provider. Your most precious resource, your…

Authenticity and Transparency In Dental Marketing

Dr. Ginger Bratzel talks about how being authentic and transparent is important for attracting the right kind of patients in the right way. We live in a prefabricated-plasticized world, so it’s important to just let it all go and be our true selves. That is why it is so important for us to be authentic and transparent in our business relationships especially with our patients and prospects. What feels right to you? You don’t have to be like everyone else…be WHO YOU ARE if you want to attract the right patients for you. People can often see through any type of hype in front of them. Be different and be true to what you believe. It will be refreshing to patients and prospects. And it will attract them. Let your…