Making it easy for your patients to find you and say ‘yes!’ to care.
The easier you make it for patients to say yes and do their treatment, the more successful your dental practice will be.
I hear a common issue from dentists, they say their new patient numbers are up but their production numbers are down and they can’t figure out ‘the disconnect’. This tells me the patients are getting overwhelmed somewhere in the process.
To help you overcome this, I want you to take off your dentist goggles for a minute and put on your patient goggles. Put yourself in their shoes and run through the process of finding you, making an appointment, and visiting your office.
There are a few things you can look at, and the first step is your website. I know we can get caught up in wanting to prove what a great dentist we are, and list everything we know on our site, but sometimes less is more. If you give people too much information or too many choices they shut down and can’t make a decision. An easy fix to this is simply your website. Make it easier for the patient to understand, in a language that is important to their wants and needs.
Think about the process of when they call your office. Is your phone greeting very easy for them to understand? They are probably already a little nervous or unsure when calling you for the first time, so don’t overwhelm them with a big, long phone introduction.