Sharing Your Name With The World

Put your dental practice name in every hand walking down the street.


For many dental practices, promotional items are a part of their marketing arsenal in brand building. These can be valuable additions so I wanted to share some tips with you to get more out of them, make them affordable to use, and give you my recommended resource to simplify the process.

Here’s an interview I did with Second Story Promotions, who offers something really great and unique so I wanted to share it with you. You’ll see how they have positioned themselves to ‘build your brand.”

Second Story Promotions is based out of Cedar Rapids, IA but sell their products nationwide. Their company motto is the second thing that grabbed my attention, it’s “If We Brand It, They Will Come.”

They have a lot of promotional branding items that is perfect for dental offices and I wanted to let you in on it, so I decided to do something a little different. In true Ginger fashion, I put them on the spot right there and interviewed Jake, aka ‘Builder Bob’.

Click on the video image below to watch.

Jake goes over their 3 top selling personalized promotional products for dental offices: lip balm, which you use on the patient before a procedure and give to them to keep, refillable hand sanitizer, that’s the shape and size of a Sharpie, and my personal favorite a hot and cold tumbler.
These are all great items that your patients would use daily, and isn’t like a business card that will get lost in their car or bottom of their purse. If you asked any woman on the street at any given time she probably has at least 2 (if all not) of those items with her at any given time. And now they are carrying it proudly displaying your dental office name.
I always want fellow dentists to be advancing and promoting how great they are, so that is why I wanted to share this company with you. If you aren’t doing any type of product branding then I really suggest it, it’s a great low entry cost for you and these items are very cost efficient to give to your patients as well. Visit their website or give them a call and let them know Dr. Ginger sent you!

In this video, you’ll learn about:

  • Where to use promotional items
  • Keeping a constant brand in all your marketing
  • How to simplify the process
Please take a few minutes and watch the video above– do it for you and for your practice.