Blog-Weekly Training

What Is A New Cosmetic Patient Worth and What Are You Willing To Do To Get Your Next One?

Blog Articles-Weekly Training
“People will pay for what they want more often than they are willing to pay for what they need   New cosmetic patients are part of a healthy practice.  Normal attrition occurs when patients move or complete care and move to maintenance therapy out of the reconstruction phase.   Marketing can be expensive and unfortunately, most practices don’t monitor their return on investment.   With goals and controls, marketing can be a productive means for capturing new cosmetic patients.   But without monitors and accountability, marketing can be a money pit never to return what you spent!   Here’s two real scenarios to illustrate that:   1.  Dr. X in a suburb of Chicago spent $17,000/month on cosmetic surgery marketing.  He believed the investment to be ‘the best in his area’ was…
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Profits of Dental Services…It’s In the Marketing

Blog Articles-Weekly Training
Hello Doctor,   I’m Dr. Ginger Bratzel and for over 17 years, I have been in private practice to offer cosmetic and niche specific dental services to my patients.  But now and for the past 7+ years, I have also worked with doctors and their teams all over the country, in all aspects of healthcare services, to help them to improve their practices and provide better care for their patients as well!   I saw first hand, from own personal experience and initial struggle to be profitable.  And I continue to see in office around the country, being a great doctor with an excellent education is not enough to insure success.   The current struggle offices are facings are to create and maintain success.  Challenges we are all facing with…
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