Blog - Page 68 of 104 - Dr. Ginger Bratzel

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Generic Marketing Gets You Nowhere

Generic marketing isn't successful because it doesn't talk to anyone specifically. A common problem I see when practices are trying to grow but are falling short is because they are using very generalized marketing. So I wanted to share a tip with you that will help you attract more niche specific patients, easily and effectively. This marketing strategy will help you easily get more dental patients and fill your schedule. Generic marketing (or as I like to call it vanilla marketing) isn’t very effective because you aren’t speaking to any one group of people in particular. It’s a shotgun approach without a lot of accuracy. Here’s a great example from a client. In my client’s area they have a growing Asian community that they have been marketing to because they…

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Using Social Media As A Research Tool

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Get to know your niche patients down to a 'T' by using social media as a research tool. I wanted to share some insight with you that will help you fill your schedule and get more dental patients to your office and its right under your nose. You probably look at it every day and you don’t even know it is a valuable tool that could be helping you. It’s social media. Now, I am not talking in the context of posting to your dental office page and keeping that up to date. I’m talking about using dental social media as a marketing research tool. It can provide you with invaluable insight into your patient’s heads if you let it. Never in our history have we had this type of…

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Knowing Your Marketing Audience

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Making sure your marketing matches your target audience, not your logo. I wanted to give you a ‘how to’ direct dental marketing tip that will easily help you improve your marketing to get more patients to visit your dental practice. I love sharing the best dental marketing techniques that I can with my fellow dentist to really make your marketing stand out. So this topic will focus on making your practice more attractive and appealing to your audience so that you get more patients and keep your schedule filled. A common mistake I often see is when dental offices are too ‘brandy’ with their marketing pieces. They focus more on matching their marketing piece their logo and colors, then to the audience you are speaking to. The best results occur…

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The ZMOT Concept

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

ZMOT, 'Zero Moment of Truth' and how it applies to how your dental patients decide to choose you. I am always rooting for you to get more patients and keep more patients. So this topic comes from a concept coined by Google called ZMOT, ‘Zero Moment of Truth’: meaning the moment someone starts to consider that they even need your services or product. I’m sure you heard about the Mercedes study many, many years ago. That study found that when consumers were in making high end purchases they needed 5-8 positive points of contact before they made the decision to buy the product. For a long time Google has been on the forefront of gathering data through the internet. And they have done research on consumer purchases and how buying…