Blog - Page 66 of 104 - Dr. Ginger Bratzel

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Business Lessons From Disney: That’s Not My Job

How everyone in your practice, from top to bottom, can improve your patient's experience. When you are searching for inspiration to grow your dental practice, the obvious choice is to look at big companies who are blazing the trails to take notes from. I do this myself in growing my own business. And one of the best companies I have found to emulate is Disney. I am a big fan of the company for a lot of reasons, one of which is they are a very successful company who strives to always ‘wow’ their customers and do it with a smile. Disney is known for their ability to hire stellar employees with the ‘customer is always right mentality’ while doing it with a smile. Customer service is imprinted into every…

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Business Lesson From Disney: Etch A Sketch

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Diverting your patient's negative experience, turning it into a good one. I have been sending you lots of great business insight from Disney after my most recent visit to the park and I’m not done yet. With Disney starting from the ground up from nothing to today being one of the biggest entertainment franchises in the world, they are a great business to take examples from to help you get and keep more patients in your dental practice. I’m back in the studio this week and wanted to share another great point – their exceptional customer service and the ability to refocus the negative. While the Disneyland was completely amazing, it was also very hot, crowded, and involved a lot of waiting around. One of the crowd favorites (as well…

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Lessons From Disney: Getting Sponsors To Help Attract Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Getting sponsors to help attract more patients to your dental practice. I have another dental marketing tip to share with you this week for my special series as I’m on location a Disneyland and the D23 Expo (Disney’s Official Fan Club Convention). I am an avid fan of Disney for many reasons and one of those is because they do such a great job on the business and marketing side of things. In addition to the shear time, planning, and money that goes into producing such a convention, they also had many surprise A-list guests and tons of giveaways. I know you have probably attended plenty of conventions yourself and can only imagine the work and cost that goes into producing something like that. So the marketing strategy I want…

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Lessons From Disney: Teasing Your Dental Patients

Blog Articles-Weekly Training, Side-Bar Video, Video Resources

Teasing Your Patients To Build Excitement and Anticipation. I’m coming to you from location for my special series: Business Lessons from Disney, where I recently visited Disneyland and the D23 Expo (Disney’s Official Fan Club Convention). I’m finding business tips from Disney that can easily be incorporated into your dental practice to help you get more patients and keep your schedule full. The D23 Expo is a convention exclusively for members of the Disney fan club that is held every two years. Tickets go on sale a year in advance, and sale out almost immediately. And the kicker is the purchasers aren’t told a single detail about the event before purchasing besides when and where it is. You don’t get an agenda, a list of scheduled presenters, or what exhibitors…