Getting to know your patients inside and out to keep your practice full.
If you’ve had struggles getting patients to come in, getting more case acceptance and producing more then you’re really going to want to pay attention.
Oftentimes dentists go into practice with a set idea of how they want things to go:
“I’m going to be open Monday through Thursday, 8 to 5pm, and here’s a list of procedures I won’t do. Here’s the list of procedure I will do. And of course I expect to be really successful.”
Then they sit back and wait for the patients to roll in.
More times than not, what happens is not much at all. Because you decided all of this while overlooking one major component, your patients’ needs.
Patients are the livelihood of your practice. So, the key is to really understand and connect with your existing and prospective patients. And you do this by knowing your audience. If you know everything about your prospects and build your practice around that then you will have no trouble keeping your chair full.
The first step is building your business in reverse. You do this by knowing a lot about the people in your area. I bet every dentist reading this right now lives in their own unique town, each with their own demographic of people. So get to know them. Who they are, what their values are, where they work, what they drive, their hobbies, where they go to church, where their kids go to school. All of these things add up to tell you about the people you need to build your practice around.
Once you know your audience you can easily become the answer to their problems, and that is where things will really start to take off in your business. Because if you know all of this insight about those in your community and who you’re trying to serve everything will start to fall into place.
Find out when your patients can come in for appointments, what treatments they need, their fears about coming to the dentist and address those problems before they even come in to see you. By doing this you aren’t trying to sell them something they don’t want or need. So get to know your audience and learn to serve them and you will always be successful.
In this video, you’ll learn about:
- Building your practice in reverse
- Knowing your audience
- Getting to know everything about the people in your area
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