Lessons From Disney: Getting Sponsors To Help Attract Patients

by

Getting sponsors to help attract more patients to your dental practice.

I have another dental marketing tip to share with you this week for my special series as I’m on location a Disneyland and the D23 Expo (Disney’s Official Fan Club Convention). I am an avid fan of Disney for many reasons and one of those is because they do such a great job on the business and marketing side of things.

In addition to the shear time, planning, and money that goes into producing such a convention, they also had many surprise A-list guests and tons of giveaways. I know you have probably attended plenty of conventions yourself and can only imagine the work and cost that goes into producing something like that.

So the marketing strategy I want to point out to you that can be applied in your practice is – they didn’t foot the bill all by themselves to conduct this massive undertaking. They had lots of help from sponsors to help with the cost. Target, American Tourister, HP, and New Balance were just a few of the big name sponsors there.

 

Click on the video image below to watch.

It’s about finding another business that you aren’t in competition with, but who also markets to your same audience. American Tourister is a great example of this. People were traveling from all over the world to come to this convention so they were there selling special edition Disney luggage. And they paid big bucks to be able to sell their products at this convention because Disney was bringing in a bunch of raving fans to buy American Tourister’s stuff.   They knew they would sell a lot of their products.This is a great concept you can apply in your office. If you are a general practice who’s target patient is moms and families, try reaching out to hair salons or nail salons in your area to help you host a Ladies Night Party catered towards the moms. This will help you get more patients while someone else is helping you pay for the marketing.This is just one of the examples I give you in my live from Disney video. Take a few minutes to see the other examples I give. Plus watch to the very end to see who my surprise guest in background is. He was in the Macy’s Day parade last year. 🙂

In this video, you’ll learn about:

  • Business lessons from Disney
  • Making connections with other businesses
  • Finding sponsors to help you get more patients
Please take a few minutes and watch the video above– do it for you and for your practice.
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at Results@GingerBratzel.com to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!
I wish you nothing but success,
Ginger

Want to use this article on your website or your own newsletter? No problem! But here is what you MUST include:

Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit www.GingerBratzel.com.