Knowing Your Ideal Patients’ Fears

Increase your case conversion by really listening to your patients fears and making yourself the problem solve they need.



If I were to ask you what is the quickest way to connect with your prospects and existing patients to keep them coming back to your office, would you know the answer?

Quality care, maybe?

What about a modern office?

That’s ok if you don’t because I’m going to tell you.  I’ve got some insight of proven techniques that will really connect you with your patients that will make you their dentist, no questions asked.

Your patients are all human.  We all share that common trait right?  As humans we all have fears.  Everyone is afraid of something.  Maybe they simply don’t like the dentist, or they’re embarrassed, or they wish they could eat the foods they once could.

We all have these fears and insecurities in our heads.  So if you really want to connect with your patients you have to sit down and figure out what those fears are and how to solve them.



At your next team meeting, with the whole team, have everyone brainstorm what your patients are afraid of.  Get a big whiteboard or big piece of paper and write everything down you’ve heard patients say they don’t like or are scared of.

Is it the needle?  Is it time?  Is it money?  Are they embarrassed of their smile?  These are all little subtleties you are hearing every day from them that, if you just pay attention to, your patients will just tell you what their hang-ups are and what they want you to solve for them!

When your front desk is checking a patient out do they always hear, ‘Gosh, I have a hard time finding a time during the week to get in to see you guys’.  Do you, doctor, always hear ‘Oh, I hate needles!’ before you numb someone.

By figuring out your current patients’ fears, it could open your eyes to a whole niche of specific patients in your practice that you can find more of.  Because if you are the person to solve what they are dealing with, you will become the perfect dentist for them.

So, I want you to take some time and collect the intel and figure out how you can serve your current patients better and how you can serve even more new patients like them.  Watch the quick video to see how many items should be on your list and how to narrow that list down to the good ones.


In this video, you’ll learn about:

  • Becoming a problem solver for your patients
  • How to find out your patients fears
  • How to serve more patients than ever before
Please take a few minutes and watch the video above– do it for you and for your practice.
I wish you nothing but success,