A concept that is very effective on patient attraction and personal growth and development is something I like to call ‘Once Difficult, Now Easy.’  We sometimes need a mental ‘easy’ button in our life.

When I teach new concepts to doctors or even my own team members, they can get overwhelmed and think that they are not meant to do this, or it’s too hard for them.  We want to refrain from this kind of thinking.

Think about it, when you were a toddler, and you were stumbling and falling down, did anyone tell you that you were just not good at this walking thing, and that you should just give it up?  We understand that it wouldn’t be an appropriate response for a parent to give a child because we know that they still need to develop that skill.

What about learning to ride a bike?  How many times did you fall off?  Did your parents tell you that you just weren’t cut out for this and that you should just walk everywhere?  No, they encouraged you because they understood that it’s a skill and you had to learn it.  So it was once difficult, now easy.

Click on the video image below to watch.

So as you go through your patient attraction, we talk about new concepts that challenge you in your mindset and your security.  You’ve mastered dentistry, but now you’re being asked to do things that you are just not used to doing.  Keep in mind that it was once difficult, now easy. 

Whenever you accomplish things, now matter if it’s perfect or not, give yourself permission to fail, and slap that imaginary ‘it’s easy’ button.  Give yourself a break!  But you should still go through and learn new skills.

Move forward and progress.  What things do you want to master?  What things do you want to have in your practice? When I talk about practice development and patient attraction,, it doesn’t necessarily mean that you, the doctor, have do it all yourself but rather what your practice is going to master.  Just remember that the next time you do it, it’s going to be a little bit easier, and you just keep going.  Like walking and riding a bike, it’s a skill and you can learn it too.

• Once difficult, now easy
  
• How to refrain from being discouraged
  
• Give yourself a break