How To Think Once Difficult Now Easy To Improve Your Dental Practice

Dr. Bratzel talks about the importance of looking at the situation with fresh eyes.

A concept that is very effective on patient attraction and personal growth and development is something I like to call ‘Once Difficult, Now Easy.’  We sometimes need a mental ‘easy’ button in our life.

When I teach new concepts to doctors or even my own team members, they can get overwhelmed and think that they are not meant to do this, or it’s too hard for them.  We want to refrain from this kind of thinking.

Think about it, when you were a toddler, and you were stumbling and falling down, did anyone tell you that you were just not good at this walking thing, and that you should just give it up?  We understand that it wouldn’t be an appropriate response for a parent to give a child because we know that they still need to develop that skill.

What about learning to ride a bike?  How many times did you fall off?  Did your parents tell you that you just weren’t cut out for this and that you should just walk everywhere?  No, they encouraged you because they understood that it’s a skill and you had to learn it.  So it was once difficult, now easy.

Click on the video image below to watch.

So as you go through your patient attraction, we talk about new concepts that challenge you in your mindset and your security.  You’ve mastered dentistry, but now you’re being asked to do things that you are just not used to doing.  Keep in mind that it was once difficult, now easy. 

Whenever you accomplish things, now matter if it’s perfect or not, give yourself permission to fail, and slap that imaginary ‘it’s easy’ button.  Give yourself a break!  But you should still go through and learn new skills.

Move forward and progress.  What things do you want to master?  What things do you want to have in your practice? When I talk about practice development and patient attraction,, it doesn’t necessarily mean that you, the doctor, have do it all yourself but rather what your practice is going to master.  Just remember that the next time you do it, it’s going to be a little bit easier, and you just keep going.  Like walking and riding a bike, it’s a skill and you can learn it too.

In this video, you’ll learn about:
  • Once difficult, now easy
  • How to refrain from being discouraged
  • Give yourself a break

Please take a few minutes and watch the video above– do it for you and for your practice.

Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority. 
If you want more patients, you need to send me that email! 

I wish you nothing but success,

Want to use this article on your website or your own newsletter? No problem! But here is what you MUST include:

Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit