How To Name Your Offer To Attract More Dental Patients

Dr. Ginger Bratzel talks about offers and the value that they provide for you and your dental patients.
Name Your Offer

Offers are so valuable because nobody does it well! Offers are “What’s In It For Me” to take action now. If it is matched perfectly to your ideal patients’ wants, needs and desires and you have crystal clarity around it, offers can be very effective. 

Another useful tool to get the more out of your offer is by naming your offer

What does your offer say? It has to be able to say a lot and also set up the whole expectation. The name of the offer has to carry. If you have an offer, make sure that you name your offer. What can you name your offer to pull in more dental patients? Make sure the name of the offer matches the patients, what they’re looking for, and why they’re coming to you.

Click on the video image below to watch.


This will take a little brainstorming, so be sure to use your creative space and look at things from outside eyes. Get out of the office and make sure that you use that accountability system to make the whole process smoother.

Take your next marketing piece, and whatever the offer is, come up with a great name for it that really spells out what it’s for, who is it going to be for, and who would be interested in it. See what difference this makes and make sure that it matches your patients. Make sure that the name is great so that everyone can associate you with that offer.
In this video, you’ll learn about:
  • The value of offers
  • The importance of naming your offer
  • Matching your offer to your patients

Please take a few minutes and watch the video above– do it for you and for your practice.

Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority. 
If you want more patients, you need to send me that email! 

I wish you nothing but success,

Want to use this article on your website or your own newsletter? No problem! But here is what you MUST include:

Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit