How To Hire Smart And Grow Your Dental Practice

Dr. Ginger Bratzel talks about the importance of how to hire the right people that will be beneficial to your team.

Hire Smart
There are many things you can do to grow your practice, but what is often over-looked is “being dumb” by hiring smart.

You might be asking yourself if you are reading this right, you are. But hear me out. 

It is a common belief in masterminding that you should always be around people that are much smarter than you are. If you get to that point where you have become the smartest one in the group, regardless of how great that feels and what an accomplishment that may be, it is a sign that it’s time to change groups and move on.

However, this concept doesn’t always translate to the dental office. All too often, the doctor has to be the ‘be all and end all.’ Doctors tell me that they need to ‘learn it first’ and then they will take it to the team, when in fact the learning of this new skill should have been delegated from the beginning.

This misconception actually creates a bottleneck effect in your success, which holds you back, keeping you small. Each team member should become an expert in their particular field so that you can benefit from their knowledge.

Click on the video image below to watch.

Leveraging of others’ time and knowledge will propel your business.
So essentially, when you hire, you should be looking for someone ‘smarter than you’ each time so that they can propel you to find your next level.  Celebrate that fact and know that it is actually benefitting you, not hurting you.  I tell my doctors that if a team member isn’t worth the investment in training to increase their office intelligence, then they aren’t contributing to your practice and you shouldn’t hire them.
See how you can get each team member to be the expert in his or her field to raise your practice’s intelligence.  And the next time you hire, hire smarter.

In this video, you’ll learn about:

  • ‘Playing dumb’
  • Surrounding yourself with those smarter than you
  • Hire someone that can propel your business

Watch the video for the full details on How Hiring Smart And Growing Your Dental Practice can help you build your practice, grow your practice and attract new patients.
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority. 
If you want more patients, you need to send me that email! 

I wish you nothing but success,

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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit