Dr. Ginger Bratzel emphasizes the importance of delegation in getting your dental practice to the next level.
To get your practice to the next level, where you want it to be, you can’t do it alone. “Delegation” is an important key in running a successful practice. I have a ‘many-times over’, multi-millionaire friend in the communications industry that says that success is defined as the difference between a business and a company.
A business can be profitable, but once you remove the principle player, it loses value. Unfortunately, most dental offices fall under that definition. Dental practices need the dentists to produce, and if he is removed, then production stops.
Click on the video image below to watch.
Now, a company is built on employees that do all the work. It produces, regardless if the principle player is there or not. The principle player must use delegation to get everything done for the company.
Delegation does not mean just turning everything over to someone else and hoping for the best, that’s abandonment.
Instead, good delegation is based on the clear communication of 3 key points:
- What you need to be done.
- When does it need to be completed?
- What is the expected outcome for the task?
Without that, employees are working with no direction.
So your assignment this week is to create a system to delegate more tasks to become more ‘company’ based and make sure you have those 3 components. And keep in mind; delegation doesn’t equal abandonment to grow your practice.
In this video, you’ll learn about:
- Clear communication
- Success defined
Watch the video for the full details on How To Grow Your Dental Practice By Delegating can help you build your practice, grow your practice and attract new patients.