How To Grow Your Dental Practice By Adjusting To The Shrinking Middle Class

Dr. Ginger Bratzel talks about why you may notice your target patient audience isn’t as big as it once was.

A lot of my weekly topics come up from questions or concerns I receive from dentists.  During a meeting with several dentists this week this topic came up and I felt it would be a great video topic to share with you as well.  First, let’s see if this situation applies to you.

Are you a ‘middle man’ type dentist?  You don’t necessarily serve a lot of affluent high end nor the low-end type patients.  You’re just kind of in the middle and that has always seemed to work for you?  Some call this ‘bread and butter dentistry.’  You’re happy with the middle and the patients it brings you.  But lately you feel your market is shrinking?

Click on the video image below to watch.

Well if you’re feeling this way, I want you to know you’re not alone.  But this isn’t just specific to the dental community, it’s occurring all across the country.  The middle class in general isn’t what it used to be.  As we are gradually shifting from the recent recession the population seems to be either moving towards the lower class or to the higher class.

This situation could prove to be a problem if you’re an ‘average Joe’ dentist.  That’s why I wanted to create this week’s video for you ‘middle men’.  I want to reassure you, you’re not alone and give you advice on how to adjust to this economic shift.
There’s some great pointers waiting on you on this week’s ezine so take a few minutes to see for yourself how you can adjust to ever changing economy.


In this video, you’ll learn about:

  • How the shifting economy is effecting your dental practice
  • You’re not the only one feeling you’re market is shrinking
  • How to adjust your dental practice to withstand the economic changes

Please take a few minutes and watch the video above– do it for you and for your practice.

Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!

I wish you nothing but success,

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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit