More and more in practices, things are evolving so rapidly as far as technology, patient care, and patient attraction. It is a big, huge void, and honestly, it is a full-time job for 20 people, just to keep up with all those aspects.
When going forward in your practice, of course, you know what disciplines of practice you want to do, so you really dive in and spend your time on that. And that is what you need to be doing. Knowing all the things that are changing about attracting patients and relying on good information, is unfortunately where a lot of doctors fall short because they just don’t have the resources.
So if you are missing information, if you are filling in the void of knowledge, then this is where it can be very effective working with a coach or a mentor to have that accountability going forth.
When I coach doctors, I teach them good, solid techniques, but when it comes to getting things done in their office, other stuff gets in the way. You are there to run a practice and you are there to treat patients, so progress and change is not a high priority, even though you know that it is a high priority. And it gets delegated off to people who then don’t have the accountability or the coaching when they need it. That’s what fills the void.
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I’ve seen good practices go to great and excellent practices, and practices that were doing fair really make big differences. It’s because they have that information and they have the outside eyes. To get to the next level, I cannot stress enough the importance of accountability.
When working with my own clients, we focus on the action, filling the void, and making sure that they are getting things done. Accountability is where things have really made a difference for our clients who have never had that before. They may have worked with other coaches in the past, but have never had that breakthrough. They had the information, but they had no way to put it all together.
So accountability is the missing link that fills the gap from where you want to be, to where you are right now, it’s getting in-between there.
Where do you want to be? Where are you now? Identify that gap and think of how accountability and coaching at the right time and the right stages would help you fill those voids. That will give you exponential growth and that will get you over these big hurdles.
We don’t want to one-time or two-time things, we want to ten-time things. Accountability is one of those things that can ten-times your practice for you.
- Missing information and filling the void
- The importance of coaches and mentors
- The difference accountability can make
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