How To Deal With Crisis In Your Dental Practice

Dr. Ginger Bratzel talks about crisis, something that every dentist and every practice faces at some point, and how to get past it.

Every practice, every person, and every entrepreneur at some stage in your life, you will have crisis. It will happen more than once and it happens everywhere, it’s just part of the process. 

Unfortunately, for a lot of people, that’s when they lose their momentum. They have things rolling and then something happens. Dentists across the country deal with situations where they may have personal or practice setbacks.

Although I am empathetic to these situations, unfortunately, these problems are not specific or special. Things happen to everyone to some degree at some time. 

So what do you do with it? If you have systems in place already, when a crisis occurs, it won’t derail you if you are prepared.  

If you look up the Chinese word for ‘crisis’, it is made up of two words or symbols. The first symbol is ‘danger’, and we can understand that, crises can be associated with danger. But the symbol that everyone always misses out on is the second one, ‘opportunity’.


Click on the video image below to watch.


So look at everything that you’ve got going on and see how this is an opportunity. How can you use this to make yourself a better person, a better doctor, or a better practice? It’s not the actual event that derails you; it’s what you do with the event and how you interpret it to decide what to do next.

Look at crises that have happened in your practice in the past and what you are worried about going forward. Is it about taking the next step? Is it about a bigger facility? Is it about bringing in another doctor? You’re living it in fear of the danger, but you need to be looking at the opportunity. Write down that opportunity and start focusing on that. That’s what is going to pull you through, and before you know it, you’ll be on the other side of it with a great story to tell, along with the tools and resources you need.

In this video, you’ll learn about:
  • How to deal with a crisis in your office
  • What danger and opportunity have to do with crisis
  • How to look for opportunities

Please take a few minutes and watch the video above– do it for you and for your practice.

Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority. 
If you want more patients, you need to send me that email! 

I wish you nothing but success,

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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit