Dr. Ginger Bratzel talks about customizing your Facebook ads to reach out to more of your ideal patients.
Facebook has increasingly became a great place for advertising your practice, but not many dentists know how to utilize those ads in the way I talk about in this week’s video.
This technique is fairly new and not many people even know it exists (even outside of dentistry) so that’s why I wanted to share this great insight with you.
Click on the video image below to watch.
Facebook now allows you to create a custom audience for your ads. With just one application, you can take your existing patient lists and add these custom audience members to a list to market to on Facebook and no one else will see it except them.
That’s right, I said Facebook now has the ability promote you to your existing patients. Plus, there are other features allowing you to offer relevant posts only on a particular date. For example if a snow storm hits your town and your schedule is suddenly open to get patients in or even offering your patients a discount during their birth month as a gift.
So, you aren’t wasting your time or money posting your ads to all the millions of people on Facebook that aren’t relevant to you. Your ads will only show up to your ideal demographic.
You will definitely want to take a few minutes to watch this week’s video to see how simple it can be to create a custom audience on Facebook. To attract your dental practice to more of your target audience.
In this video, you’ll learn about:
- Creating a custom audience in Facebook
- Promoting yourself to your existing patients
- How to easily present yourself to your target patient audience
Please take a few minutes and watch the video above– do it for you and for your practice.
I wish you nothing but success,
Ginger