How Much Information Does Your Prospect Need Before Saying YES

by Dr. Ginger Bratzel

 [How Much Information Does Your Prospect Need Before Saying YES]

I’m answering questions that came from our loyal watchers and I’m covering…

“How much information should you give prospects to get them to the point where they want to say “YES” to working with you as a client, customer, or patient?”  

That’s tricky.

  • Because too little and you don’t even get them to the point where they would consider it because they don’t understand how it will change their lives and business.
  • And too much and they don’t become overwhelmed.  And when people are overwhelmed, they choose nothing.
As with the case of Goldilocks, it has to be ‘just right.’  What does that mean?  Well, that point is different for each person and each situation.


If it’s about accepting treatment or a proposal, each person takes in information differently.  And while you many features and benefits to what you do, not all of them are interesting to the client on the other end.

I sit down and went through several ways to find out exactly what information each individual needs to get to make their decisions in a natural, conversation method so you are giving them just the right amount of information, at the right time, in the right way.

Watch the video above for some inspiration and examples.

Would You Like to Dive Deeper Into Getting All The Clients You Need for Your Business with an Exploratory Call with Me?   Click here.

If you want to talk more about how to do this or other strategies for your office, you want to start with the simple or you want to go with a big and you’re ready to do that and you want to get things cloned again, reach out to us and we’ll do a “Getting All The Clients Your Need” session to find your next step.