The two things you should be focusing on when it comes to getting reviews: consistency and frequency.
I’m willing to bet if you’ve been a subscriber of mine for any period of time, or you’ve been in practice for some time, and you’re invested in growth that you probably already know the power that getting reviews for your business can have in your practice.
But often times, even in practices that understand and appreciate the power of reviews, there may still be some aspects of it you have overlooked.
Now I know collecting reviews isn’t the most fun thing to do, and all too often it is one of those tasks that easily falls to the way side until someone realizes you haven’t been keeping up. So you are forced into action to get really motivated and get 20 reviews in a week, which is great, but then you don’t collect any more reviews for an entire year creating the same situation.
Click on the video image below to watch.
The reason this isn’t good for your business is because of the algorithms of review sites like Google and Yelp that determine your ranking. They are looking for reviews that come in on a consistent and frequent basis. It’s almost like building your credit. If you pay off a loan in one lump sum that doesn’t positively affect your credit like it would if you were consistently making payments over the course of years. The same applies with getting reviews.
If you are business that is seeing customers consistently, you should also be getting reviews on a consistent basis. If your last review was from 2 years ago that doesn’t reflect well on the practice. As far as Google (and prospective patients) is concerned you haven’t seen a patient in 2 years. So, in order to make that happened, you have to make getting reviews a priority.
When new patients are researching dentists and your last review is very dated, they are going to skip right over and go to the next office, and that is the last thing you want to happen. So, take a few minutes to watch the video above and I give you 3 key factors on success for reviews. Plus I share the top 3 reviews sites right now and how to get your team more motivated on getting them every day.
In this video, you’ll learn about:
- The biggest over looked thing when it comes to reviews
- The 3 top reviews sites right now
- How to get your team more motivated to collect reviews