Generic Marketing Gets You Nowhere

Generic marketing isn’t successful because it doesn’t talk to anyone specifically.

A common problem I see when practices are trying to grow but are falling short is because they are using very generalized marketing. So I wanted to share a tip with you that will help you attract more niche specific patients, easily and effectively. This marketing strategy will help you easily get more dental patients and fill your schedule.

Generic marketing (or as I like to call it vanilla marketing) isn’t very effective because you aren’t speaking to any one group of people in particular.  It’s a shotgun approach without a lot of accuracy.

Here’s a great example from a client. In my client’s area they have a growing Asian community that they have been marketing to because they really want to tap into that community. But they were disconnecting somewhere in the process because they had no results from all their efforts.

So we went through and looked at the entire marketing campaign together that they were sending out when I quickly discovered the problem.

Click on the video image below to watch.

They wanted to market to a very specific niche, targeting Asian teenagers for Invisalign, yet their ads featured all Caucasian kids. No wonder no one was coming in. It looked totally out of place.You have to feature the same type of people in your graphics and imagery you want to bring in. Your marketing has to relate to your ideal patient. They need to see themselves in your ad, so you need to feature people of the same ethnicity and age you are trying to attract.This isn’t just related to race and ethnicity. In the video, I give you more examples and techniques to use in your next campaign. I will help you break the barrier of ‘matching’ to get the best out of your dental marketing, which will help bring in new dental patients and keep your schedule full on a more consistent basis.

At the end of the video I give you resource to take niche marketing to the next level. It is a training program that will break this entire process down and walk you through, step-by-step. So you don’t want to miss that!

In this video, you’ll learn about:

  • Avoiding vanilla marketing
  • How to speak directly to your ideal patient
  • Niche marketing made simple
Please take a few minutes and watch the video above– do it for you and for your practice.
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!
I wish you nothing but success,

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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit