Focusing on Your Big 3 To Grow Your Dental Practice

Where to FOCUS your attention to create dental practice growth?


What’s the power in the big 3? Out of the things you do, what few procedures bring in most of your revenue?


I want to share a business lesson from McDonald’s. The McDonald’s brothers had several restaurants versions before they developed the business model that has been modeled around the world. They went through years of failure and weren’t an overnight success story.

In the Michael Keaton movie, “The Founder”, it details the McDonald’s Boys track record in movie theaters and restaurants. They had issues with business models, locations, all sorts of things went wrong. Until they started looking at the numbers, the trends…

They had a drive-in BBQ place that had over 30 items on the menu. But when they got clear what they liked about the business, what was profitable, and what they wanted to do in the future, they had some surprises.


Out of everything on their menu only three items were bringing in the most revenue. Eight percent to be exact. Instead of trying to master everything, McDonald’s focused on the things that were profitable and ignored the rest.

Now think about your business. What can you let go of? What three things can you really focus on? Don’t worry about fear of missing out or the next big thing, aka “FOMO”. Focus on what’s working for you.

I’ve mentioned my bullet journal before. I have three things that I must get done to generate income each day. If I get those things done, I’m good. Everything else can wait.

I want you to dive deeper. Sit down and figure out what is most important to the profitability of your business. Whether it’s three marketing tasks, profit centers, reactivation strategies. I challenge you to narrow down your focus and in turn be more efficient.

In this week’s video you’ll learn:

  • Narrow your focus to be more efficient
  • Focus on what’s working in your business
  • How to dive deeper and be more successful

Please take a few minutes and watch the video above– do it for you and for your practice.
I wish you nothing but success,