Establishing Business Relationships

Get more patients by building a relationship with specific local businesses.

I have gotten this question several times recently so I wanted to share this dental office marketing tip with you.

It’s ‘how do I get more patients from local businesses?’, namely by targeting a specific company? So I have a direct marketing strategy to share with you to make this process super easy. It’s almost cut and paste.

Before you even get started, I want to be clear on the intentions. You aren’t targeting the business. You are targeting the people of the business: real human beings with real emotions and needs.

It’s more like creating a relationship with the great people in that business not the business itself. It is relationship focused, not business focused.

Think of this way, ‘we are great people here at Dr. Smiles’ office who want to get to know the great people at this XYZ Company’.

I have broken this down into a 3-step approach that will help you break that initial barrier, get more new patients, and fill your schedule.


Click on the video image below to watch.

The first step is simply taking a fruit basket or gift basket over with a personal visit. The best way to get your foot in the door is food. Just a nice gesture saying ‘Hey we’re in the area. We already have a lot of great patients from your office and just wanted to promote local business in our area by sharing this gift with you.’ This stage is about building a rapport with them on the common grounds.The next stage may take a little time, because it’s about building a relationship with them over several months. Again it’s not just the business, it’s with the people. Get to know the key people in that company, not necessarily the CEO or HR director, but the ones that knows everyone else; the ones who will spread the word about you. Visit with them. Make sure to follow them on social media and get to know them personally.

In the video, I’ll work through the third and final stage, which is the most important. I give insight on everything you need to know to get these great people into your office and create patients for life. I also share a great analogy of what to compare these relationships to and once you think of it in that light it will all fall into place.

In this video, you’ll learn about:

  • How to target specific local businesses
  • Get new patients for life
  • Creating successful business relationships
Please take a few minutes and watch the video above– do it for you and for your practice.
Are you a dentist who wants to get all the patients you need, maybe we should talk?
I invite you to contact me right now at to schedule a complimentary ‘get acquainted meeting’ over the phone with me to see what opportunities are available right now in your practice to make patient attraction and practice growth a priority.
If you want more patients, you need to send me that email!
I wish you nothing but success,

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Ginger Bratzel, DDS, The Dental Patient Attraction Expert, is the founder of the New Patient Attraction Automation System®, the proven program the shows you through a precise, step-by-step process, how to get all the patients you need…your IDEAL patients. Get your FREE Audio CD by mail and receive a weekly access to marketing tips and mindset articles to grow your practice and increase your income, visit