[May 1, 2020] by Dr. Ginger Bratzel
Episode 15: [Website SEO vs PPC]
I still remember my first dental website.
I was at a dental meeting and some guy had a booth selling website. I didn’t go to the meeting with any intention of signing up for a website, but I came home with an invoice…with a big price tag on it, and I was sure this was the answer to all my new patient woes.
Didn’t quite turn out that way I had hoped.
Fast forward almost 30 years, I think most dentists are having the same outcome expectations. But now, the stakes are higher and so is the price tag on the invoice.
Dental websites are a huge investment: financially and time wise. And even a basic website can add up once you add on all the bells and whistles like SEO and PPC.
So today, I’m cutting through the muck on SEO vs PPC. And talking about what is involved with each, what to look for, and how to get more exposure…especially in a mobile driven world.
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