How To Attract More Dental Patients by using E-Myth Revisited

Dr. Ginger Bratzel talks about the E-Myth Revisited


Our team recently participated in building a home for Habitat for Humanity.  Taking people with no building knowledge to building a house in a day, after only seven minutes of direction.  How they are able to do that is by taking home building down to the very basics.  The key concept is if you know colors you were able to build this house because I was based on color codes.

If you step outside of your standard practices, you can apply this basic process to your running your business as well.

You might think, how can I relate something like this to my dental practice?  If you peel back all of the technology and industry terms and apply basic color-coding systems you can build a better, more efficient business. If you find someone that can understand the very basics of working in a business and knows their colors they could be your next best employee.

Click on the video image below to watch.

By removing all of the industry terms and apply a concept like a basic ‘color-coding’ system to your dental practice it will ease the worry of bringing in new team members who knows everything about dentistry.  You may not find someone who is a certified dental assistant. But if you have a numeric color-coded crown set up and call this your ‘blue set’, that is easily understood.  This will not only make the process more efficient but will decrease the learning curve going forward. 

The key is putting these simple steps in place to make your business more efficient, and therefore more successful.

In this video, you’ll learn about:
  • Getting back to the basics
  • Color-coding your practice
  • How simplistic steps can help you

Please take a few minutes and watch the video above– do it for you and for your practice.