Dr. Ginger Bratzel talks about choosing a price model for your practice that works best for you AND your patients.
The good news is there are a variety of types of dental practices to serve all kinds of patients. You can believe a practice model that services your patient pool, your community, and yourself well. We cover the pros and cons of each and how to know you’re operating optimally.
Each practice provides a collection of similar services…dentistry But dependent on how you put them together and how you deliver them determines what kind of practice you have.
I think of it like you have an establishment that serves Mexican food. You have a list of key ingredients like tortillas, beans, meat, and cheese. And depending on how you put them together in different combinations, they make up totally different menu items. It might be a taco or burrito. And depending on the environment and the level of experience you provide to serve those combinations in, you might be eating at a Taco Bell or one of Bobby Flay’s restaurants all from the same basic list of items.
That’s where you get to be unique and stand out.
Click on the video image below to watch.
When choosing the right price model for your practice, you need to be aware of your audience and what kind of environment and experience they are looking for. If you are constantly stressed out trying to provide certain experience that isn’t well-received by your community of patients, is it really worth it in the long run?
Listen to your patients and the feedback they give. Ask them what they value most. Your pricing model is valued on your community, how you do it and what your patient wants. I encourage you to take a step back and evaluate how you are setting up your practice.
Take a few minutes to watch the full video above – do it for you and for your practice.