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Marketing Calendar

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Importance of Planning Your Marketing and Using a Marketing Calendar for Your Dental Practice Success I got a question, “How can I come up with all these marketing ideas?” By planning in advance, you won’t be forced to come up with ideas on the spot and that takes the pressure off you.  Create a yearly marketing calendar to solve that frustration. Do you know the biggest problem I see? People are not writing it down. And the rule saying goes, “if you don’t write it down, it doesn’t happen.” It is good to get a dry erase year-at-a-glance calendar and put it up in your team area to make it your dental marketing calendar. We write it with a dry erase pen because you can easily change it whenever you…
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Unleash the Potential in You…Put Away The Computer For Awhile

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Tips on Unleashing the Potential in You to Grow Your Dental Practice More by Using Low Tech Tools to Create High Level Results.  Want to untap limitless growth ??? It's possible with the power of brainstorming plus action.   NoteI recently spent time at Disney World and one of my favorite activities is looking for books related to how a sketch of a tiny little, round mouse turned into a multi-billion dollar company that has defined generations worldwide. Two of the books I came home with and recommend is "Brainstorm" by Don Haun, director of many of Disney's top animated films and "The Imagineering Workbook" to get you started and give you some activities to unleash your creativity in the Disney Way.  Make sure you get actual book and skip…
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Increasing Your Dental Practice With Quarterly Goals and Themes

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
How Do You Increase Your Dental Practice With Quarterly Goals and Themes How do you eat an elephant?  One bite at a time. How do you grow a successful business?  Hitting your goals one quarter at a time. Quarterly goals are important because it gives you incremental markers to create success.  Sometimes in dentistry, months fluctuate and it is difficult being consistent across each and every month.  But by breaking that down into quarters, that allows things to average out and give you a more realistic understanding of where you are going and how to get there. Annual goals are hard to achieve if you haven’t also planned where you need to along the way at key periods throughout the year. The quarterly goal serves that purpose. If you can…
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Growing Your Practice Through Coaching

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
How to Grow Your practice More Effectively Through Coaching Today, here in New Patient Attraction Automation, we are going to go outside the scope of just attracting patients and focus on a bigger game and talk about coaching. As dentists, we are all experts in our field. It took a long time for us to get there, we have professional clinical skills, but sometimes we need help, we need something outside of what dental school taught us. With the day to day activities of running the practice as a private practitioner, the bigger picture gets lost.  All high caliber performers and athletes know the value of outside advice and ideas to excel.  For high level dentists, it's no different to grow our practice and make our lives a lot easier.…
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Follow Up System and Automation for Your Dental Office

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel discusses the importance of follow-up system and automation to grow  your dental practice and get more out of your marketing. What is follow-up? Follow up is the process of keeping contact with prospects or existing clients, customers or patients over the long period of time. If they want information on something or if they have shown some interest, so you want to  keep in contact by giving them bite-size pieces of information while providing value to them over the long hau to increase your know, like, and trust factor with them. When I mention follow-up, we often think that we are already doing that as part of of our marketing systems.  But in reality, we’re not. We're not because it isn't happening with each and every patient…
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