Making A Living or Leaving A Legacy

Making A Living or Leaving A Legacy

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about deciding if you want to make a living or leave a legacy.     I want to share with you an insightful conversation I had with one of my clients recently. As a solo dentist for many years, he tried several different practice models. Some things were great in his practice and some were stressing him out. After 25 years in practice, he decided to change his focus. He made the big switch from status-quo to something more. His focus shifted way past profit margins, overhead and tax brackets. He gained a whole new perspective when money wasn’t the driving force behind his success. The problems and the glass ceiling he couldn't get through just disappeared. Click on the video image below to watch. …
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Different Dental Practice Models: Which One Is Right For You And Your Community

Different Dental Practice Models: Which One Is Right For You And Your Community

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about choosing a price model for your practice that works best for you AND your patients.     The good news is there are a variety of types of dental practices to serve all kinds of patients. You can believe a practice model that services your patient pool, your community, and yourself well. We cover the pros and cons of each and how to know you're operating optimally. Each practice provides a collection of similar services...dentistry  But dependent on how you put them together and how you deliver them determines what kind of practice you have.  I think of it like you have an establishment that serves Mexican food.  You have a list of key ingredients like tortillas, beans, meat, and cheese.  And depending on how…
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Do Patients Say You’re Too Expensive?

Do Patients Say You’re Too Expensive?

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel talks about the perception of being too expensive and how to handle this.     Do you hear your services are too expensive? If the answer is yes, I want you to ask yourself - how are you setting your practice apart from your competition?  When it comes to the cost of customized services, you can’t always compare apples to apples. You have to distinguish yourself and build value in what you are offering. Click on the video image below to watch.  Maybe the practice down the road from you is cheaper but... they don’t guarantee their work and stand behind what they do.  Depending on your patient, a guarantee on a crown is worth the extra cost for the peace of mind. They appreciate the…
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Passing The Jerk Test

Passing The Jerk Test

Blog Articles-Weekly Training, Side-Bar Video, Video Resources
Dr. Ginger Bratzel gets real and talks about being nice or not. Everyone always wants to know the secret formula for success. Here’s a reality check. There isn’t one. There isn’t a special program you can buy, or book you can read. It all boils down to attitude and actions:  whether you are a jerk or not a jerk. If you’re a jerk to your staff, chances are you’re a jerk to your patients too. Here’s the reality, no one wants to be around a jerk and that includes SUCCESS. Click on the video image below to watch.  If you don’t hold yourself accountable and walk around thinking that the world owes you something...you’ve got the wrong attitude. Everyone has their own struggles and issues in life. We are…
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